Why do we love K-Beauty?

K-Beauty is more than just products

It's a skincare philosophy: a focus on prevention, pure ingredients, and rituals that put your skin first. Choose smart. Choose Korean.

Starts with the base: 3 essential steps

Cleansing, moisturizing, protecting. We present you a universe where skin care means daily pampering, gentle ingredients and spectacular results. Korean cosmetics bring balance, radiance and health to your skin. Discover our selection for a proper start in K-Beauty.

Starts with the base: 3 essential steps

Cleansing, moisturizing, protecting. We present you a universe where skin care means daily pampering, gentle ingredients and spectacular results. Korean cosmetics bring balance, radiance and health to your skin. Discover our selection for a proper start in K-Beauty.

Cleansing – The first step towards a balanced complexion

The first step in the K-Beauty routine is double cleansing, an oil-based cleanser + a gentle cleanser, which leaves your skin clean but not dry.

Step 2: Hydration – Nourish your skin

Use a pH-balancing toner/serum, followed by a lightweight cream. Key Korean ingredients are centella, hyaluronic acid, and ceramides.

Sun Protection – Keep What You've Earned

The last step is protection against UV rays, absolutely essential for skin health and preventing premature aging.

Your starter kit in K-Beauty 🌸

Gentle cleansing, deep hydration and sun protection, everything you need for balanced skin, day after day.
Spuma de curatare nutritiva cu ceramide si yuja, 145ml | VV Better
Spuma de curatare nutritiva cu ceramide si yuja, 145ml | VV Better
Spuma de curatare nutritiva cu ceramide si yuja, 145ml | VV Better
38,35 lei 59,00 lei
Nourishing cleansing foam with ceramides and yuja, 145ml | VV Better
Nourishing cleansing foam with ceramides and yuja, 145ml | VV Better
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-35%
38,35 lei 59,00 lei
Set of mini-serums Hanbang Discovery, 4x10ml | Beauty of Joseon
Set de mini-serumuri Hanbang Discovery, 4x10ml | Beauty of Joseon
Set de mini-serumuri Hanbang Discovery, 4x10ml | Beauty of Joseon
129,00 lei
Set of mini-serums Hanbang Discovery, 4x10ml | Beauty of Joseon
Set of mini-serums Hanbang Discovery, 4x10ml | Beauty of Joseon
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129,00 lei
Crema pentru protectie solara cu SPF50+ PA++++, extract de orez si probiotice, 50ml | Beauty of Joseon
Crema pentru protectie solara cu SPF50+ PA++++, extract de orez si probiotice, 50ml | Beauty of Joseon
Crema pentru protectie solara cu SPF50+ PA++++, extract de orez si probiotice, 50ml | Beauty of Joseon
55,25 lei 85,00 lei
Sunscreen cream with SPF50+ PA++++, rice extract and probiotics, 50ml | Beauty of Joseon
Sunscreen cream with SPF50+ PA++++, rice extract and probiotics, 50ml | Beauty of Joseon
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-35%
55,25 lei 85,00 lei
Masca pentru buze cu vitamine, 20ml | Tocobo
Masca pentru buze cu vitamine, 20ml | Tocobo
Masca pentru buze cu vitamine, 20ml | Tocobo
57,84 lei 88,99 lei
Lip mask with vitamins, 20ml | Tocobo
Lip mask with vitamins, 20ml | Tocobo
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-35%
57,84 lei 88,99 lei
Build Your Set

What do the clients say like you?

Authentic opinions , visible results . Join the happy clients ✨💖🌿
Raluca M.Târgu Jiu

The products are amazing! The BOJ mini serum set is amazing, it transformed my skin. Fast delivery and impeccable packaging! I highly recommend!

Joanna C.Bucharest

The cleanser, moisturizer, and SPF here are all I needed to completely transform my routine. No complicated steps, no unnecessary products. Just the essentials.

Laura D.PITEŞTI

The perfect SPF! It doesn't weigh down the skin, doesn't leave a white film, and it even lasts all day. Exactly what I was looking for!

Delia Z.Bucharest

The products in this set gave me the confidence to give up my daily makeup. My skin looks healthier and brighter after just two weeks.

Monica C.Braşov

I love that they are gentle products, without harsh fragrances. My sensitive skin accepted them immediately and they are now part of my morning ritual.

Isabella Z.Constant

I love everything about this set! The textures, the subtle scent, the packaging. But most importantly: it really works. My skin is more balanced and feels cleaner.

Georgiana R.Bucharest

I'm new to the world of Korean products, but My-K's 3-step routine made the transition easy for me. Not only is it simple to follow, but the results are wow!

Why My K Romania?

We select, test, and deliver only what deserves to be on your skin.
Over 40 original Korean brands
Tested selection. Effective formulas.
Skincare for each type of skin.
Personalized support from our team

Why My K Romania?

We select, test, and deliver only what deserves to be on your skin.
Over 40 original Korean brands
Tested selection. Effective formulas.
Skincare for each type of skin.
Personalized support from our team