Discover the most loved K-beauty products, chosen especially for your skin.

Beauty begins with a Korean ritual

Descoperă cele mai iubite produse K-beauty, alese special pentru pielea ta.

Frumusețea începe cu un ritual coreean

Discover the Korean ritual that transforms your skin.

Choose simplicity that highlights your natural beauty.

100% original K-Beauty

We only deliver original, tested and verified products.

Fast delivery

You receive the products faster than you finish your evening routine.

Clean and tested selection

Tested by experts, recommended by the My K community.

Gift in every order

K-Beauty surprises, every pack.

100% original K-Beauty

We only deliver original, tested and verified products.

Fast delivery

You receive the products faster than you finish your evening routine.

Clean and tested selection

Tested by experts, recommended by the My K community.

Gift in every order

K-Beauty surprises, every pack.

News

Discover the latest added products
Masca pentru calmare intensa cu alge marine, 34g | Biodance
Masca pentru calmare intensa cu alge marine, 34g | Biodance
Masca pentru calmare intensa cu alge marine, 34g | Biodance
29,00 lei
Masca pentru calmare intensa cu alge marine, 34g | Biodance
No reviews
Sold Out New
29,00 lei
Masca pentru luminozitate cu niacinamide si glutationa, 34g | Biodance
Masca pentru luminozitate cu niacinamide si glutationa, 34g | Biodance
Masca pentru luminozitate cu niacinamide si glutationa, 34g | Biodance
29,00 lei
Masca pentru luminozitate cu niacinamide si glutationa, 34g | Biodance
No reviews
Sold Out New
29,00 lei
Pudra enzimatica de curatare cu orez, 40g | Anua
Pudra enzimatica de curatare cu orez, 40g | Anua
Pudra enzimatica de curatare cu orez, 40g | Anua
124,00 lei
Pudra enzimatica de curatare cu orez, 40g | Anua
No reviews
New
124,00 lei
Toner hidratant pentru stralucire cu extract de orez, 250ml | Anua
Toner hidratant pentru stralucire cu extract de orez, 250ml | Anua
124,00 lei
Toner hidratant pentru stralucire cu extract de orez, 250ml | Anua
No reviews
New
124,00 lei
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Starts with the base: 3 essential steps
Korean routine in 3 steps

Starts with the base: 3 essential steps

Cleansing, moisturizing, protecting. Discover our selection for a proper start in K-beauty.
Viral trends tested by us
Viral products on Tiktok

Viral trends tested by us

Serums, masks and creams that have racked up millions of views. Are they worth the hype? You decide.
Hydrated skin. Daily protection.
Summer Skin Essentials

Hydrated skin. Daily protection.

Sun, beach, festivals or the office? Our summer products are made to last and shine with you.

Bestsellers

Try the most loved K-Beauty products yourself
Masca de hidrogel premium anti-rid cu Pullulan, 30g | Beauugreen
Masca de hidrogel premium anti-rid cu Pullulan, 30g | Beauugreen
Masca de hidrogel premium anti-rid cu Pullulan, 30g | Beauugreen
13,00 lei 20,00 lei
Premium anti-wrinkle hydrogel mask with Pullulan, 30g | Beauugreen
-35%
13,00 lei 20,00 lei
Masca tip servetel cu retinol, 25ml | PaxMoly
Masca tip servetel cu retinol, 25ml | PaxMoly
3,89 lei 5,99 lei
Retinol sheet mask, 25ml | PaxMoly
-35%
3,89 lei 5,99 lei
Masca tip servetel cu probiotice, 25ml | PaxMoly
Masca tip servetel cu probiotice, 25ml | PaxMoly
Masca tip servetel cu probiotice, 25ml | PaxMoly
3,89 lei 5,99 lei
Probiotic sheet mask, 25ml | PaxMoly
-35%
3,89 lei 5,99 lei
Masca tip servetel pentru luminozitate si revitalizare cu ceramide, 25g | #OOTD
Masca tip servetel pentru luminozitate si revitalizare cu ceramide, 25g | #OOTD
Masca tip servetel pentru luminozitate si revitalizare cu ceramide, 25g | #OOTD
5,00 lei 10,00 lei
Ceramide brightening and revitalizing sheet mask, 25g | #OOTD
-50%
5,00 lei 10,00 lei
Masca tip servetel pentru luminozitate si fermitate cu retinol, 25g | #OOTD
Masca tip servetel pentru luminozitate si fermitate cu retinol, 25g | #OOTD
Masca tip servetel pentru luminozitate si fermitate cu retinol, 25g | #OOTD
5,00 lei 10,00 lei
Brightening and Firming Sheet Mask with Retinol, 25g | #OOTD
-50%
5,00 lei 10,00 lei
Masca tip servetel cu Vitamina B5, 25ml | PaxMoly
3,89 lei 5,99 lei
Sheet mask with Vitamin B5, 25ml | PaxMoly
-35% New
3,89 lei 5,99 lei
Masca tip servetel cu vitamina C, 25ml | PaxMoly
3,89 lei 5,99 lei
Vitamin C sheet mask, 25ml | PaxMoly
-35%
3,89 lei 5,99 lei
Masca tip servetel cu acid hialuronic si minerale marine, 25ml | PaxMoly
3,89 lei 5,99 lei
Sheet mask with hyaluronic acid and sea minerals, 25ml | PaxMoly
-35%
3,89 lei 5,99 lei
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Discover

The secret of Korean cosmetic products

Carefully crafted products, effective ingredients, real results. It's time to transform your routine.

Discover

The secret of Korean cosmetic products

Carefully crafted products, effective ingredients, real results. It's time to transform your routine.

✨ Original K-Beauty. No compromises. 💧 Hydrated skin = happy skin. 🔬 Dermatologically tested. Loved by thousands of clients. 🧴 Viral products on TikTok, now in Romania. ☁️ Calm, bright, balanced complexion. 🫧 Clean Beauty. Zero bullshit.

Isntree

Clean hydration , without compromises
Hyaluronic acid line - Crema tip gel cu acid hialuronic, 100ml | Isntree
78,75 lei 105,00 lei
Hyaluronic acid line - Gel cream with hyaluronic acid, 100ml | Isntree
-25%
78,75 lei 105,00 lei
C Niacin Line - Crema pentru iluminare cu C-Niacin, 50ml | Isntree
C Niacin Line - Crema pentru iluminare cu C-Niacin, 50ml | Isntree
74,25 lei 99,00 lei
C Niacin Line - C-Niacin Brightening Cream, 50ml | Isntree
-25%
74,25 lei 99,00 lei
Hyaluronic acid line - Masca pentru noapte cu 5 tipuri de acid hialuronic, 100ml | Isntree
Hyaluronic acid line - Masca pentru noapte cu 5 tipuri de acid hialuronic, 100ml | Isntree
89,25 lei 119,00 lei
Hyaluronic acid line - Night mask with 5 types of hyaluronic acid, 100ml | Isntree
-25%
89,25 lei 119,00 lei
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Turn your hair with odid

Glow and health from first use

odiD products are formulated with premium ingredients from South Korea, offering effective solutions for various hair types. Whether you are dealing with dryness, lack of volume or damage, ODID has the right solution for you. Explore the ODID range

BRANDS

The most beloved names in Korean skincare and beyond, in one place.
beauty of joseon brand my k romania
isntree brand my k romania
cosrx brand my k romania
barulab brand my k romania
biodance brand my k romania
rom&nd brand my k romania
round lab brand my k romania
haruharu wonder brand my k romania
anua brand my k romania
laneige brand my k romania
some by mi brand my k romania
ongredients brand my k romania
kaine brand my k romania
abib brand my k romania
mixsoon brand my k romania

BRANDS

The most beloved names in Korean skincare and beyond, in one place.
beauty of joseon brand my k romania
isntree brand my k romania
cosrx brand my k romania
barulab brand my k romania
biodance brand my k romania
rom&nd brand my k romania
round lab brand my k romania
haruharu wonder brand my k romania
anua brand my k romania
laneige brand my k romania
some by mi brand my k romania
ongredients brand my k romania
kaine brand my k romania
abib brand my k romania
mixsoon brand my k romania
Discover 🧡

Beauty of Joseon

Ancient techniques, modern results. Guaranteed glow with ginseng and propolis.
Choose 💧

Isntree

Clean hydration, without perfume or irritants.
Use 🌿

Mary & May

Minimalist formulas, transparent results.
Discover 🧡

Beauty of Joseon

Ancient techniques, modern results. Guaranteed glow with ginseng and propolis.
Choose 💧

Isntree

Clean hydration, without perfume or irritants.
Use 🌿

Mary & May

Minimalist formulas, transparent results.

Glow Routine Pack

Selected products that work perfectly together for hydration , treatment and protection .
Glow Routine Pack
Hyaluronic acid line - Esenta hidratanta cu acid hialuronic, 50ml | Isntree
102,75 lei 137,00 lei
Hyaluronic acid line - Moisturizing essence with hyaluronic acid, 50ml | Isntree
No reviews
-25%
102,75 lei 137,00 lei
Crema intensiva cu complex de Idebenone + mure, 70ml | Mary and May
Crema intensiva cu complex de Idebenone + mure, 70ml | Mary and May
Crema intensiva cu complex de Idebenone + mure, 70ml | Mary and May
83,25 lei 111,00 lei
Intensive cream with Idebenone + blackberry complex, 70ml | Mary and May
No reviews
-25%
83,25 lei 111,00 lei
Balsam de buze GLASTING MELTING BALM
Balsam de buze GLASTING MELTING BALM
Balsam de buze GLASTING MELTING BALM
Balsam de buze GLASTING MELTING BALM
Balsam de buze GLASTING MELTING BALM
Balsam de buze GLASTING MELTING BALM
Balsam de buze GLASTING MELTING BALM
Balsam de buze GLASTING MELTING BALM
Balsam de buze GLASTING MELTING BALM
32,44 lei 58,99 lei
GLASTING MELTING BALM lip balm
No reviews
Choose options
Sold Out -45% New
32,44 lei 58,99 lei
Beta Panthenol line - Toner reparator cu beta-panthenol, 150ml | Some By Mi
Beta Panthenol line - Toner reparator cu beta-panthenol, 150ml | Some By Mi
Beta Panthenol line - Toner reparator cu beta-panthenol, 150ml | Some By Mi
64,35 lei 99,00 lei
Beta Panthenol line - Repairing toner with beta-panthenol, 150ml | Some By Me
No reviews
-35%
64,35 lei 99,00 lei

K-Beauty Decoded

In short, for real.
Korean care begins with respect

The Korean routine isn't about "more." It's about better. It's about simple steps, applied correctly, with gentle and effective products.

We don't attack the skin. We teach it to balance itself.

 Ingredients that nourish, not irritate

Our brands use extracts like ginseng, green tea, propolis, centella or low molecular weight hyaluronic acid.

No synthetic fragrance. No alcohol. No empty "buzzwords."

 Tested by millions. Selected for you.

Each product in the My K selection has passed the test: of the Asian market, of international reviews, and, most importantly, of our customers.

We only choose what we would recommend to our friends.

 Glow with meaning, not just a trend

Skincare isn't about perfection. It's about how you feel in your own skin.

Every product on My K is selected to support your skin, not to "repair" it.
Korean care begins with respect
Ingredients that nourish, not irritate
Tested by millions. Selected for you.
Glow with meaning, not just a trend

What do the clients say like you?

Authentic opinions , visible results . Every review makes a difference. ✨💖🌿
Ana M.Bucharest

The products are amazing! The hyaluronic acid serum transformed my skin. Fast delivery and impeccable packaging!

Ioana R.Cluj-Napoca

Impeccable service! I'm ordering for the third time already and every time the products are original and delivered quickly!

Laura D.PITEŞTI

The perfect SPF! It doesn't weigh down the skin, doesn't leave a white film, and it even lasts all day. Exactly what I was looking for!

Andreea S.Bucharest

The niacinamide toner evened out my complexion! My age spots visibly faded in just two weeks!

Cristina B.Galati

The facial masks are WOW! My skin looks so much more hydrated and radiant after each use!

Diana P.Ploiesti

Excellent product selection, fast delivery and always a little gift in the package! My-K really sets itself apart!

Laura D.Slatina

I love that I can easily filter products and the descriptions are clear and complete. My-K really understands what women who are looking for quality and simplicity in their skincare want.

Why My K Romania?

We select, test, and deliver only what deserves to be on your skin.
Over 40 original Korean brands
Tested selection. Effective formulas.
Skincare for each type of skin.
Personalized support from our team

Why My K Romania?

We select, test, and deliver only what deserves to be on your skin.
Over 40 original Korean brands
Tested selection. Effective formulas.
Skincare for each type of skin.
Personalized support from our team