Beauty of Joseon

Brightening Serum with Rice and Arbutin, 30ml | Beauty of Joseon

SKU: 11112889 ISBN: 8809738312728
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Cruelty free Clean ingredients Vegan

Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract

Cleanse skin before application.
Apply an appropriate amount of serum to the face.
Massage gently to aid deep absorption.
Follow with moisturizer for optimal results.

Descriere

This serum is designed for people concerned about pigmentation and uneven skin tone. Containing 68% rice bran water and 2% alpha-arbutin, it helps improve skin luminosity, giving it a healthier, more even appearance.


Features:

Rice Bran Water (68%): Rice has played an important role as a staple food and skin care ingredient throughout Korean history. During the Joseon Dynasty, rice bran water was used as a natural tonic, called "Beauty Water". Rich in amino acids and minerals, it helps hydrate and revitalize dry skin
Alpha-Arbutin (2%): works by inhibiting tyrosinase activity, thus limiting melanin production and reducing hyperpigmentation. It also has an effect 10 times stronger than regular Beta-Arbutin

✨ Original K-Beauty. No compromises. 💧 Hydrated skin = happy skin. 🔬 Dermatologically tested. Loved by thousands of clients. 🧴 Viral products on TikTok, now in Romania. ☁️ Calm, bright, balanced complexion. 🫧 Clean Beauty. Zero bullshit.

K-Beauty Decoded

In short, for real.
Korean care begins with respect

The Korean routine isn't about "more." It's about better. It's about simple steps, applied correctly, with gentle and effective products.

We don't attack the skin. We teach it to balance itself.

Ingredients that nourish, not irritate

Our brands use extracts like ginseng, green tea, propolis, centella or low molecular weight hyaluronic acid.

No synthetic fragrance. No alcohol. No empty "buzzwords".

Tested by millions. Selected for you.

Each product in the My K selection has passed the test: of the Asian market, of international reviews, and, most importantly, of our customers.

We only choose what we would recommend to our friends.

Glow with meaning, not just a trend

Skincare isn't about perfection. It's about how you feel in your own skin.

Every product on My K is selected to support your skin, not to "repair" it.

Korean care begins with respect
Ingredients that nourish, not irritate
Tested by millions. Selected for you.
Glow with meaning, not just a trend
✨ Original K-Beauty. No compromises. 💧 Hydrated skin = happy skin. 🔬 Dermatologically tested. Loved by thousands of clients. 🧴 Viral products on TikTok, now in Romania. ☁️ Calm, bright, balanced complexion. 🫧 Clean Beauty. Zero bullshit.
Introducing

Choose simplicity that highlights your natural beauty.

Discover the Korean ritual that transforms your skin.
Introducing

Choose simplicity that highlights your natural beauty.

Discover the Korean ritual that transforms your skin.

Why My K Romania?

We select, test, and deliver only what deserves to be on your skin.
Over 40 original Korean brands
Tested selection. Effective formulas.
Skincare for each type of skin.
Personalized support from our team

Why My K Romania?

We select, test, and deliver only what deserves to be on your skin.
Over 40 original Korean brands
Tested selection. Effective formulas.
Skincare for each type of skin.
Personalized support from our team